Background
- Hike and Bike Cyprus is a local tour agency in Northern Cyprus.
- They specialize in outdoor adventures like hiking and cycling.
- They wanted a digital platform to showcase their services.
- The goal was to reflect their passion for nature and attract new customers.
Objectives
1. Create an engaging and easy-to-use interface.
2. Ensure users can find information quickly.
3. Optimize the site for search engines to boost online visibility.
4. Make the website responsive for all devices and screen sizes.
Design and Development
The design drew inspiration from Cyprus's beautiful landscapes.
A custom, elegant, and professional look was developed.
User-focused design principles and modern web technologies were applied.
The website works smoothly across different browsers and devices.
Brand Identity & Visual Design
• Crafted a custom logo that encapsulates the brand’s personality and values.
• Developed a cohesive visual language by aligning typography, color palettes, and imagery with established brand guidelines.
Hike and Bike Colour Palette
User-Centered & Iterative Design
• Conducted usability testing including heuristic evaluations to identify friction points and optimize the user journey.
• Created wireframes and interactive prototypes to validate design concepts and iterate based on user feedback.
SEO & Digital Optimization
• Implemented SEO best practices such as keyword research, meta tag optimization, and content structuring to boost organic search visibility.
• Optimized website performance and responsiveness to ensure fast load times across all devices.
Consistency & Accessibility
• Edited and refined visual and interface elements to ensure design consistency that reflects the brand identity.
• Adhered to accessibility standards (e.g., WCAG) to provide an inclusive experience for all users.
Strategic Research & Data-Driven Decisions
• Performed competitive analysis and user research to inform design decisions aligned with business objectives.
• Leveraged analytics and A/B testing to refine design elements and improve conversion rates.
Gallery
Let’s Build Something Impactful Together
Whether you’re launching a new website or refreshing an existing one, I’d love to partner with you to create a digital presence that truly represents your business and engages your audience.
Whether you’re launching a new website or refreshing an existing one, I’d love to partner with you to create a digital presence that truly represents your business and engages your audience.
👉 Reach out at anxhelk@gmail.com to discuss how we can create digital experiences that educate, empower, and inspire action.