Case Study
How Kals Construction Transformed Their Digital Presence to Become an Industry Leader
Revitalizing a Construction Company’s Online Credibility Through User-Centered Design
Problem: Outdated Design Hindering Business Growth
Kals Professionals, a construction company specializing in masonry, chimney repairs, and concrete work, faced challenges with their outdated website:
Cluttered Navigation: Critical services like retaining wall construction and chimney parging were buried under vague menu labels (e.g., “Services”), making it difficult for users to find specialized offerings.
Low Credibility: The site lacked visible certifications (e.g., OSHA compliance) and client testimonials, leading to skepticism among homeowners seeking reliable contractors.
Mobile Unfriendliness: 70% of users accessed the site on mobile devices, but poor responsiveness hindered access to project galleries and contact forms.
User Surveys & Interviews:
85% of homeowners prioritized visual proof of past work (e.g., before/after project galleries) before contacting a contractor.
62% cited confusion over service pricing tiers and warranty details.
I worked on keeping the design clean and simple, facilitating seamless navigation and an easy user journey. I prioritized a user-centric approach, focusing on enhancing usability, accessibility, and overall user satisfaction.
Positive Outcomes:
Increased Leads: Generated a 50% surge in consultation requests within three months of the launch.
Enhanced User Engagement: Achieved a 30% longer session duration as visitors explored the project galleries and service pages.
Gained Client Trust: Received positive feedback from clients who found the portfolio helpful in visualizing the company's work.
Explore the Redesigned Website
👉 Visit Kals Professionals to experience the streamlined navigation, project galleries, and mobile-friendly tools firsthand.
👉 Visit Kals Professionals to experience the streamlined navigation, project galleries, and mobile-friendly tools firsthand.
Why This Matters
In the construction industry, trust is built through transparency and proven expertise. Kals Professionals’ redesign demonstrates how strategic UX/UI choices like clear service breakdowns and trust badges can turn a static website into a lead-generation engine.
In the construction industry, trust is built through transparency and proven expertise. Kals Professionals’ redesign demonstrates how strategic UX/UI choices like clear service breakdowns and trust badges can turn a static website into a lead-generation engine.